18.1 Conduct a large-scale community awareness and education campaign that uses consistent messaging about palliative care

18.2 Support collaborative learning ventures among partners that help establish and grow new palliative care programs

18.3 Increase the number of health professionals trained in adult and pediatric palliative care

18.4 Promote systems change to integrate palliative care, following practice guidelines, with routine cancer care

18.5 Educate health care professionals about tools and resources they can use to facilitate meaningful, culturally sensitive conversations with patients and families about palliative care

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