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Objective 12: Increase risk-appropriate screening for colorectal cancer.

STRATEGIES

12.1 Implement changes within health systems that increase risk-appropriate screening.

12.2 Increase consumer demand for colorectal cancer screening.

12.3 Conduct targeted outreach using client reminders and small media campaigns24 to increase demand for screening among groups that experience high mortality rates from colorectal cancer.

12.4 Reduce financial barriers to colorectal screening.

MEASURES


Adults age 50 and older who have had a fecal occult blood test within the previous 12 months or colonoscopy within the previous 10 years or signoidoscopy within the previous five years22

TARGET
80.0 %
BASELINE
68.0 %

Adults age 51-75 and older who have had a fecal occult blood test within the previous 12 months or colonoscopy within the previous 10 years or signoidoscopy within the previous five years23

TARGET
80.0 %

BASELINE
66.0 %

22. CDC and BRFSS. Chronic disease indicators, 2008: http://apps.nccd.cdc.gov/cdi.

23. Minnesota Community Measurement. 2010 Health Care Quality Report, measurement year 2009: http://mncm.org/site/upload/files/HCQRFinal2010.pdf.

24. CDC. Guide to Community Preventive Sevices. Small media include videos and printed materials such as letters, brochures, and newsletters. There materials can be used to inform and motivate people to be screened for cancer. They can provide information tailored to specific individuals or targeted to general audiences, 2010: www.thecommunityguide.org/cancer/screening/client-oriented/SmallMedia.html.

Colorectal_chartB

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